Emily Dees Boulden is the owner of Swank, a high-end women’s clothing boutique and online store located in the heart of Buckhead, Atlanta, the South’s most prestigious zip code.  SWANK, which has been voted one of the “Top Boutiques in the Country” and the “Best Boutique in Atlanta,” is known for its cutting-edge fashion in an upscale setting.  Thanks to popular demand, its online store, ShopSwank.com, now brings Boulden’s exclusive taste to a nationwide audience.

Boulden’s unique taste and flawless accessorizing (she often models her own uber-chic ensembles for the website) flooded SWANK with satisfied customers. Soon, SWANK was being featured in publications like Lucky, InStyle, Elle, Cosmopolitan, and many more. This national attention allowed Emily to open an additional location in Atlanta. Boulden chose Atlanta for SWANK’s second location because of the city’s respect for high fashion. “Fashion is good taste plus a dash of daring,” she says. “And we believe that SWANK is just what fashion-forward Atlantans are looking for – edgy yet sophisticated finds.”

Boulden was catapulted to style-icon status for a wider audience when her reality TV show, “Pretty Wicked Moms,” debuted on Lifetime in 2013. The show welcomed TV audiences into Boulden’s world as a mom, a wife, and a businesswoman. Boulden was depicted as confident, commanding, and unafraid to speak her mind, but the show also revealed a tender, silly side as she interacted with her only daughter at the time, Amzie Boulden.

MOM + WIFE + STYLE ADDICT

Emily Dees Boulden

Emily Dees-Boulden is the owner of SWANK, a high-end women’s clothing boutique and online store located in the heart of Buckhead, Atlanta, the South’s most prestigious zip code.  SWANK, which has been voted one of the “Top Boutiques in the Country” and the “Best Boutique in Atlanta,” is known for its cutting-edge fashion in an upscale setting. Thanks to popular demand, its online store, ShopSWANK.com, now brings Boulden’s exclusive taste to a nationwide audience.

Long before SWANK, this young entrepreneur already had an extensive background in fashion. Her first job was at her grandmother’s historical general store, Williams Brothers, in Philadelphia, Mississippi, where she began working and buying for the family business as a teenager. After completing an internship with Donna Karan in New York City, Emily graduated from The University of Mississippi with a degree in Fashion Merchandising. Armed with impressive experience in the fashion industry and an always-unique eye for clothes, Boulden landed a job as an assistant buyer for Saks Incorporated’s Parisian division.

Boulden spent two years at Saks honing her skills and soaking up what the buyers’ world had to offer. Ultimately, though, she craved having a more personal relationship with her customers. Boulden set out to create a space where she could deliver her high-fashion aesthetic to real people, and bring hands-on styling to individual clients.

In 2006, Boulden launched the first SWANK store in Birmingham, Alabama. She quickly built a loyal following by stocking her store with hot-off-the-runway pieces and a highly-curated selection of designer items. “While traveling, I search to buy things I know will not be duplicated. Even if someone else carries the line, my eye is different. I tend to gravitate toward lesser-known talent, but always have a sweet spot for my well-known, high-end designers,” says Boulden.

Boulden’s unique taste and flawless accessorizing (she often models her own uber-chic ensembles for the website) flooded SWANK with satisfied customers. Soon, SWANK was being featured in publications like Lucky, InStyle, Elle, Cosmopolitan, and many more. This national attention allowed Emily to open an additional location in Atlanta. Boulden chose Atlanta for SWANK’s second location because of the city’s respect for high fashion. “Fashion is good taste plus a dash of daring,” she says. “And we believe that SWANK is just what fashion-forward Atlantans are looking for – edgy yet sophisticated finds.”

Boulden was catapulted to style-icon status for a wider audience when her reality TV show, “Pretty Wicked Moms,” debuted in Lifetime in 2013. The show welcomed TV audiences into Boulden’s world as a mom, a wife, and a businesswoman. Boulden was depicted as confident, commanding, and unafraid to speak her mind, but the show also revealed a tender, silly side as she interacted with her young daughter and goofed with her best friend, Nicole Noles.

It came as no surprise that Boulden and Noles were the breakout stars of “Pretty Wicked Moms,” earning their own style spinoff called “GET SWANK’D,” which aired August 4, 2015 on the FYI network (and is now available for streaming on Amazon Prime!). In it, Boulden and Noles take their SWANK style on the road in a quest to SWANK-over America. Though fashion is the end-game, where Boulden and Noles go, comedy follows.

The Boulden-Noles pair also own two fashion and beauty companies together: Snooty Booty, a stylish boot line, and Haughty & Humble, a cosmetic line. Boulden is also actively working on the continuation of her own personal clothing line, EMILY DEES.  If all this didn’t keep her busy enough, Emily and her husband, Peter Boulden, owner of Atlanta Dental Spa, have two always-trendy little girls, Amzie and Atley, and one handsome little dude Brax Boulden.

HUSBAND + COSMETIC DENTIST

Dr. Peter Boulden

Owner of Atlanta Dental Spa and Emily Dees Boulden’s devoted husband. Native of Atlanta (Marietta, GA), Dr. Peter Boulden received his degree from the University of Virginia and his Doctorate in Dental Medicine from the University of Kentucky College of Dentistry. Performing literally thousands of smile makeovers (porcelain veneers) and cosmetic dental procedures. With celebrity clientele and a reputation for jaw-dropping smile transformations, Dr. Boulden is recognized around Atlanta as the “go to” dentist for high-end cosmetic dentistry. A highly lauded dentist across the country, Dr. Boulden characterizes himself as a perfectionist who aims to display his exceptional skills in every patient he sees. Dr. Boulden married Emily Dees Boulden on August 8, 2009 at the Cap Juluca Resort in Anguilla. He spends his free time with his beautiful bride and three children: Amzie, Atley and Brax.  For fun, Dr. Boulden is a kite boarder and runs adventure / mud races almost every weekend. He loves the feeling of pure adrenaline and constantly is looking for an exciting experience.

DAUGHTER + DREAMER + STYLE CHILD

Amzie Boulden

Amzie Collins Boulden has a zest for life! You probably remember her if you were a fan of the Lifetime reality show “Pretty Wicked Moms” as Amzie was the 2 year old star child on the show, and nothing has changed since, but her age. She is very animated, funny, full of energy, spunk and ultimately loaded with personality. She is a leader, very independent and she is bossy, but she is also very loving, thoughtful, cognitive, and genuine. Amzie was born November 16, 2010.  She is the oldest of the three Boulden children, so she runs the household for sure! Amzie is relentless to get what she wants! She is super creative and stylish, she even has her own line of SOAP at Swank.  Amzie never meets a stranger, and she has an infectious personality and people of all ages like to be around her. She is playful, funny, loves to laugh and she likes to have a lot of friends! Amzie is very inquisitive and desires to learn.  She is so outgoing and she honestly loves to travel like her mom!  There are so many funny and crazy stories, but one that shows just how relentless she is on getting what she wants. One Christmas she asked for a real Unicorn and Santa brought Amzie a miniature Unicorn ! 🙂

DAUGHTER + EYE-CATCHER + STYLE CHILD

Atley Boulden

Atley Dees Boulden, also known as “Atley Bug” is 2 years old.  She is going to be 3 in April 2017. Atley is very smart and she knows more than she will ever let on. (Sound familiar?)  She is loaded with personality, yet shy at first. Atley is always smiling and one of the happiest little girls around.  She is your typical middle child, where she demands attention. Can you blame her?- I mean her little brother came along 11 months after she was born! On top of that, her older sister is Amzie Boulden. haha 🙂  Atley is as sweet as she is cute, and she is a Mama’s girl through and through.  Watch out world, she is gonna be a show-stopper!

SON + MIRACLE + BIG BOY

Brax Boulden

Brax Raleigh Boulden appeared into this world 11 months after his sister, Atley Boulden’s arrival.  He timing was unexpected, but this baby boy’s arrival was prayed for, for many years.  Brax is going to be something special in his life. He is just 1 year old, and of course, I don’t know if he will be a professional football player, rockstar, or preacher, but you can bet he will be a star! Brax adores his older sisters and follows them everywhere they go (for now).  Brax’s nickname is the “Big Boy” because he was born pre-mature and he is now so much bigger than we ever expected. Brax Boulden has a smile that lights up the room! He is gonna be a heart breaker!