Emily Dees Boulden is the owner of Swank, a high-end women’s clothing boutique and online store located in the heart of Buckhead, Atlanta, the South’s most prestigious zip code. SWANK, which has been voted one of the “Top Boutiques in the Country” and the “Best Boutique in Atlanta,” is known for its cutting-edge fashion in an upscale setting. Thanks to popular demand, its online store, ShopSwank.com, now brings Boulden’s exclusive taste to a nationwide audience.
Boulden’s unique taste and flawless accessorizing (she often models her own uber-chic ensembles for the website) flooded SWANK with satisfied customers. Soon, SWANK was being featured in publications like Lucky, InStyle, Elle, Cosmopolitan, and many more. This national attention allowed Emily to open an additional location in Atlanta. Boulden chose Atlanta for SWANK’s second location because of the city’s respect for high fashion. “Fashion is good taste plus a dash of daring,” she says. “And we believe that SWANK is just what fashion-forward Atlantans are looking for – edgy yet sophisticated finds.”
Boulden was catapulted to style-icon status for a wider audience when her reality TV show, “Pretty Wicked Moms,” debuted on Lifetime in 2013. The show welcomed TV audiences into Boulden’s world as a mom, a wife, and a businesswoman. Boulden was depicted as confident, commanding, and unafraid to speak her mind, but the show also revealed a tender, silly side as she interacted with her only daughter at the time, Amzie Boulden.